Shop
A 330 ml amber bottle of RubiFure Foléré with its cream and red hibiscus label

Original recipe

Premium African hibiscus drink

Made with real hibiscus calyces, mint, orange, pineapple and a warm note of cinnamon. Naturally sweetened with monk fruit and crafted in the UAE.

RubiFure Foléré

Bottle
330 ml
Energy
29 kcal
Alcohol
0%

Halal certified

See what’s inside

Bloomed in heritage. Brewed for now.

The story

One flower. Many names.

For generations, hibiscus has been brewed, shared and cherished across cultures, known by many names and celebrated in countless traditions.

RubiFuré is a tribute to this shared heritage. Rubi evokes the deep ruby-red hue of hibiscus, while Furé means “flower” in Hausa, a language widely spoken across West Africa.

Our first recipe, Foléré, takes its name from the traditional hibiscus drink of Cameroon, honouring the roots of a beverage that has brought people together for generations.

Our ambition was simple: to honour this heritage while reimagining it for today. By bringing together hibiscus, carefully selected ingredients and a refined recipe with no added sugar, we seek to preserve the pleasure of this beloved drink and create new moments of sharing, from one generation to the next.

  • BissapSenegal & The Gambia
  • SoboloGhana
  • ZoboNigeria
  • FoléréCameroon
  • KarkadéEgypt & Sudan
  • RoselleThe plant itself
  • SorrelThe Caribbean
  • Agua de JamaicaMexico

What’s in the bottle

Eight ingredients, nothing hidden

Deep red hibiscus calyces steeped with fruits, fresh mint and cinnamon, then sweetened with monk fruit and allulose instead of refined sugar.

  1. WaterThe base of every brew.
  2. Hibiscus calycesThe fleshy red cups of the roselle flower that give the drink its colour and tartness.
  3. AlluloseA rare sugar found in small amounts in figs and raisins.
  4. Mint leavesA cool, fresh lift.
  5. OrangeBright citrus to round the sharpness.
  6. PineappleA soft, tropical sweetness.
  7. CinnamonWarmth on the finish.
  8. Monk fruit extractNatural sweetness from the luo han guo fruit.

Listed by quantity, as on the label.

0gAdded sugar

29kcal per bottle

0%Alcohol

100%Vegan

Real hibiscus calyces

Halal certified

No preservatives

No artificial colours

Our products

Pour a little heritage

Delivered chilled across Dubai. Free delivery on orders from AED 120.

Limited edition

Launch edition

The Ceremony Box

Coming soon

A 330 ml bottle of RubiFure Foléré

Original recipe · 330 ml

Foléré

Hibiscus, mint, orange, pineapple and a warm note of cinnamon. No added sugar, 29 kcal / bottle. Best served ice cold.

Choose a size

AED

Where to find us

A little closer to you

We’re preparing to bring RubiFuré to a curated selection of cafés, hotels, spas and beach clubs across the UAE.

As our journey unfolds, our partner venues will be listed here. Stay tuned for the first places to discover RubiFuré.

For hospitality partners

Bring RubiFuré to your venue

A distinctive, alcohol-free hibiscus drink with no added sugar, halal certified and crafted for refined hospitality experiences.

Interested in serving RubiFuré? We’d love to introduce you to our signature recipe. Let’s arrange a tasting.

Become a partner

The RubiFuré Journal

First pour, first served

Stories, recipes and offers, once a week. Subscribers get early access to the launch before it opens to everyone.

Get in touch

Let’s pour together

Event catering, business gifting, distribution or a simple question: tell us what you have in mind.